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REAL ESTATE MARKET 2025: PROSPECTS AND TRENDS
2025 opens with promising scenarios for the real estate sector, consolidating the recovery that began in 2024. Falling interest rates, declining inflationary pressure and renewed investor interest in strategic assets provide a favourable environment for those looking to buy, sell or invest in the brick. We analyse, with the support of experts in the sector, the main dynamics that will characterize the real estate market during the year.
The outlook for 2025 is encouraging thanks to key factors such as lower interest rates, a focus on building upgrading and changing housing needs.
Falling interest rates: 2025 will continue in the wake of the 2024 restart, supported by the ECB’s expansionary monetary policy. The lower cost of credit will make it more affordable to buy real estate, contributing to a slight increase in sales.
Redevelopment of real estate: Italy has a unique market opportunity due to the need to regenerate a large obsolete building stock, especially in terms of energy. The demographic evolution and the spread of remote work will also influence the design of living spaces, with a focus on efficiency and flexibility.
New trends in construction: The focus on sustainability will set new standards for housing. Future buildings will be distinguished by the integration of home automation technologies, the reduction of private areas in favour of shared spaces and advanced community services. However, the growth of this segment will be limited by land-use control policies.
According to the latest real estate reports, the growth of house prices in Europe will be around 3% per year between 2025 and 2027, supported by a recovery in demand and still limited supply. In Italy, the study predicts stable trading volumes between 710,000 and 720,000 units, with a price increase of between 0% and +2%, more pronounced for high-quality properties and well-served contexts.
According to real estate analyses and forecasts, 2025 will be driven by five macro-trends:
Artificial Intelligence: Automation and predictive analytics will improve the efficiency of cities and homes. Energy Sustainability: By 2030, all buildings must reach at least energy class E, encouraging targeted renovations. Flexliving: The attractiveness of the suburbs will grow, with flexible housing models and co-living solutions. Urban regeneration: Redevelopment of derelict neighbourhoods to promote sustainable city development. Emotional Design: The properties will be designed with a focus on well-being, through the use of natural materials and integrated technologies.
2025 is expected to be a good year for the housing market, with strong demand and favourable interest rates. Investors' focus will be on resilient assets such as high-end logistics, living and retail, while the quality of real estate will increasingly play a key role in determining market value. Technological innovation and sustainability will drive the future of the industry, transforming the way we live and invest in real estate.
